How To Create Google ads

Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform that includes text format search engine ads, video ads, banner ads, YouTube ads, and other display options. Google Ads appear across Google search results and millions of Google partner websites.

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How do Google ads work?

You write an ad, place a bid, wait, and sales roll in. That’s basically it… with a few small caveats.

I’ll cover how to create a Google Ads campaign in step-by-step detail later, but essentially, Google Ads works on a pay-per-action pricing model, usually calculated as cost-per-click (CPC). That means you pay a certain price every time a user clicks on your ad, or whatever your goal action is.

That price changes often and depends on multiple factors, including how many other brands are currently targeting that keyword, search volume, expected reach, time of day or year, and more.

When you place your ad, you specify your “maximum bid” — the most you’re willing to pay for a click (or view, or other action you’ve defined).

The three main bidding options are:

1. Cost-per-click (CPC): You pay when a user clicks on your ad.
2. Cost-per-mille (CPM): You pay per 1,000 ad impressions.
3. Cost-per-engagement (CPE): You pay when a user performs a specific action on your ad (signs up for a list, watch a video, etc).

For example, if your max bid is $2 but Google says the value of that click is $2.55, your ad won’t show. However, if your max bid was $2.56, your ad would be more likely to get the placement.

Importantly, this number is different from your overall campaign budget. You have the option to set a daily average budget and let Google handle your individual ad bids, or to set both your overall budget and fine-tune the maximum bid for each ad.

Creating Google Ads involves several steps to set up your account, campaigns, ad groups, and ads effectively Here’s a step-by-step guide based on the background information provided:

Step 1: Create a Google Ads Account

1. Sign Up: Go to the Google Ads website and click on the "Start Now" button.
2. Enter Information: Follow the prompts to enter your business information and billing details to set up your account.

Step 2: Set Up Your First Campaign

1. Create a New Campaign:

• Click on the blue plus icon (+) to create a new campaign.
• Choose your campaign goal: Sales, Leads, or Website Traffic.

2. Select Campaign Type:

• Choose Search as the campaign type Search Ads are compatible with your selected goals.

Step 3: Configure Campaign Settings

1. Campaign Name: Give your campaign a descriptive name.
2. Target Locations: Set the geographical areas where you want your ads to appear.
3. Budget: Decide on a daily budget for your campaign.
4. Bidding Strategy: Choose a bidding strategy that suits your goals (e.g., maximize clicks or conversions).

Step 4: Create Ad Groups

1. Ad Group Structure: Google will automatically create an ad group for you, but you can create additional ad groups to manage keywords effectively.
2. Keywords: Conduct keyword research to identify relevant keywords for your products or services. Group similar keywords together in each ad group.

Step 5: Create Ads

1. Ad Creation: Write compelling ad copy that speaks to your target audience.

• Headline: Include important keywords and a call to action.
• Description: Provide details about your products/services and encourage users to click.

2. Final URL: Enter the landing page URL where users will be directed after clicking your ad.

Step 6: Set Up Conversion Tracking

1. Conversion Actions: Set up conversion tracking to measure the success of your ads. This could involve tracking sales, sign-ups, or any other desired action on your website.
2. Install Tracking Code: If applicable, install the conversion tracking code on your website.

Step 7: Review and Launch

1. Pause Campaign: Before launching, pause your campaign to review all settings.
2. Fix Details: Make any necessary adjustments to ad groups, keywords, and ads.
3. Set Keyword Match Types: Change the default keyword match type from broad match to phrase match for more targeted advertising.
4. Save Changes: Once satisfied, hit save and continue to launch your campaign.

Step 8: Monitor and Optimize

1. Dashboard Navigation: Familiarize yourself with the Google Ads Dashboard to track the performance of your campaigns.
2. Ongoing Optimization: Regularly review your ads, keywords, and conversion tracking to optimize campaign performance for better ROI.

By following these steps, you will be able to successfully create Google Ads campaigns that can drive traffic and generate conversions for your business. Remember to continuously monitor and adapt your strategies based on performance data.